Free early access for 6 months.
Join the waitlist

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Image Image Dark

Free early access, then simple pricing.

Free for 6 months. No credit card. No hidden fees.

Early access

Free for 6 months for everyone who joins the waitlist.

$Free
for 6 months
Join the waitlist No credit card required
Included:
Image to DST conversion
Realistic stitch preview
Stitch count, sew time and size
Warnings before you sew
Polo fabric preset
A say in what we build next
Planned

Starter

For makers, sellers and hobbyists who stitch a few designs a month.

$19 USD
Planned, per month
Join the waitlist Prices confirmed before launch
Included:
A few designs a month
DST export
Realistic preview and warnings
PES export (planned)
Image Image Dark

Shop

For embroidery shops and promo companies with weekly volume.

49 USD
Planned, per month
Join the waitlist Prices confirmed before launch
Included:
A shop's weekly volume
DST export
Light editor when released
Fabric presets as they ship

Planned prices, confirmed before early access ends. Prices exclude any applicable taxes.

Frequently asked questions

  • What does embrOwl do?

    embrOwl turns an image into an embroidery stitch file (DST) with a realistic preview, so you can sew it without digitizing by hand.

  • Which images work best?

    Any image can be uploaded as a PNG or JPG up to 10 MB. Clean artwork with flat colors and clear shapes, such as logos, badges and illustrations, gives the best stitches. Very fine detail is simplified, and embrOwl warns you when something is too small to sew cleanly.

  • Which file formats can I download?

    DST today. PES and other machine formats are planned.

  • How many thread colors are supported?

    Up to 6. If the artwork has more, embrOwl keeps the 6 largest areas and tells you.

  • Which fabrics are supported?

    Polo fabric is the first preset. Presets for caps, towels and twill are planned.

  • Can I edit the result?

    A light editor is planned for early access: change stitch type, angle, density and color, merge or delete regions, and resize with automatic adjustment.

  • Will it sew well on my machine?

    We build embrOwl to produce files that sew well on the first try and check them with real sew-outs. Fabric, thread and machine all matter, so we show warnings and recommend a test sew.

  • What is early access and what does it cost?

    Join the waitlist and get free early access for 6 months, with no credit card. After that you choose a plan or stop.

Embroidery tips and guides

Turn any image into an embroidery file. Free early access for 6 months.

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